CHENNAI EXPRESS HITS-BREAKS THE IDIOTS
Shah Rukh Khan's Chennai Express has done it. In 21 days — plus paid previews — his latest release, which is still running, has broken the four-year-old record held by Aamir Khan's 3 Idiots.
The film has crossed the coveted `202.57-crore mark, which was the highest Indian theatrical revenue for a Bollywood film after deduction of tax.
Trade sources say that CE continues like an unbridled horse and will set new benchmarks.Once Upon A Time In Mumbai Dobaara, which released a week later, found it hard to hold up to the pace of CE after the first three days. The film, with Akshay Kumar and Imran Khan, has collected around 57.5 crore in the last 14 days, with a limited release on day one (August 15).
Despite making repeated attempts Shah Rukh's publicist remained unavailable for this report while an official from co-producer UTV-Disney refused to divulge the official box office figures. Media professional and industry observer Abhijit Mhamunkar claims that Chennai Express has earned Rs 201 crores so far. "Chennai Express will surely beat 3 Idiots' s record. But why are the makers of the film in a hurry to announce it?" he asks.
It is ironical, but true, that the first part of the film, starring Ajay Devgn and Emraan Hashmi, had ended its box-office run at around 58 crore, but that was three years ago. So, in today's context, OUATIMD's collections don't augur well for it.
Shah Rukh Khan's Chennai Express has done it. In 21 days — plus paid previews — his latest release, which is still running, has broken the four-year-old record held by Aamir Khan's 3 Idiots.
The film has crossed the coveted `202.57-crore mark, which was the highest Indian theatrical revenue for a Bollywood film after deduction of tax.
Trade sources say that CE continues like an unbridled horse and will set new benchmarks.Once Upon A Time In Mumbai Dobaara, which released a week later, found it hard to hold up to the pace of CE after the first three days. The film, with Akshay Kumar and Imran Khan, has collected around 57.5 crore in the last 14 days, with a limited release on day one (August 15).
Is Shah Rukh Khan-starrer Chennai Express the biggest hit of all time? Has it really beaten Aamir Khan's 3 Idiots, which has been the record-holder till date?
All sorts of box office figures have been thrown about, so we decided to investigate the matter.
Some trade analysts claim the 3 Idiots record of Rs 202.46 crores has been broken, while others say Chennai Express touched the Rs 200 crore mark only on August 28.
“Chennai Express has managed to collect Rs 201.15 crores till August 28. That's just a crore short of the record held by 3 Idiots," says trade analyst Amul Mohan. “It’s just a matter of time before the film becomes the new benchmark.”
The Chennai Express team, meanwhile, claimed the film had broken the 3 Idiotsrecord on August 24 itself.
Shah Rukh Khan, in a tweet, called Chennai Express the number one film in the history of Hindi movies, while trade analyst Taran Adarsh tweeted that Chennai Express headed the list of the biggest grossers in Hindi cinema.
According to Adarsh, Chennai Express raked in Rs 216.86 crores till August 28.
While discussing the box office figures of the two films, it's useful to keep in mind that while Chennai Express released in more than 3,500 screens in India and charged higher ticket prices, 3 Idiots released in approximately 1,800 screens, nearly half the number of the former.
All sorts of box office figures have been thrown about, so we decided to investigate the matter.
Some trade analysts claim the 3 Idiots record of Rs 202.46 crores has been broken, while others say Chennai Express touched the Rs 200 crore mark only on August 28.
“Chennai Express has managed to collect Rs 201.15 crores till August 28. That's just a crore short of the record held by 3 Idiots," says trade analyst Amul Mohan. “It’s just a matter of time before the film becomes the new benchmark.”
The Chennai Express team, meanwhile, claimed the film had broken the 3 Idiotsrecord on August 24 itself.
Shah Rukh Khan, in a tweet, called Chennai Express the number one film in the history of Hindi movies, while trade analyst Taran Adarsh tweeted that Chennai Express headed the list of the biggest grossers in Hindi cinema.
According to Adarsh, Chennai Express raked in Rs 216.86 crores till August 28.
While discussing the box office figures of the two films, it's useful to keep in mind that while Chennai Express released in more than 3,500 screens in India and charged higher ticket prices, 3 Idiots released in approximately 1,800 screens, nearly half the number of the former.
Despite making repeated attempts Shah Rukh's publicist remained unavailable for this report while an official from co-producer UTV-Disney refused to divulge the official box office figures. Media professional and industry observer Abhijit Mhamunkar claims that Chennai Express has earned Rs 201 crores so far. "Chennai Express will surely beat 3 Idiots' s record. But why are the makers of the film in a hurry to announce it?" he asks.
It is ironical, but true, that the first part of the film, starring Ajay Devgn and Emraan Hashmi, had ended its box-office run at around 58 crore, but that was three years ago. So, in today's context, OUATIMD's collections don't augur well for it.
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